In fact, there are over 26,000 reviews posted online per minute! So it’s a sad day when you Google your business & ﬁnd you aren’t doing as well as you thought
You must manage your reviews. However, managing reviews manually is difﬁcult–with over 600 review sites, you’re seldom aware of all your reviews.
Some of your customers are NOT happy and they’re telling everyone online. But unhappy customers are disproportionately vocal and often don’t fairly represent your business. Some are even written by competitors!
Especially if you don’t use reputation software–time that you simply don’t have.
Every individual directory that you submit to is another chance to get found online, so it's important to make sure you're listed in every directory possible.
As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people go to the Yellow Pages to find local businesses. Today, people are turning to the internet as a way to find trusted business recommendations. One way local businesses can get found is through inclusion in online directories. Adding a listing to these online directories is easy, but if you only list in a few, you're really missing a huge opportunity to get found by online searchers. Download our free SEO guides here to learn more about how to use local SEO for your local business.
Let your company shine with a great business description. You should highlight your company’s history and product / service offering.
One of the greatest strength of local online profiles is how they link to your website; this has the potential to drive massive amounts of traffic to your website. Local listings are mostly used in local, mobile searches, be sure your website is mobile-friendly or you could be losing visitors fast.
Some local search engines allow a user to claim their profile through a short verification process. Claiming a profile can increase the reach of your profile immensely.
Over 30% of all local searches are for the phone number, address, or hours of operation of a business. Be sure to include items like hours of operation, menu, calendar of events, etc on your local profiles.
Media items like photos and videos have a much higher conversion rate than standard text. Be sure to load images and videos to your profiles.
Reviews send signals of confidence to search engines and mark engagement from customers. You should always encourage customers to leave reviews of your business and respond to those reviews.
Turn Yelp visitors into paying customers with Yelp Deals and Gift Certiﬁcates.
Upgrade your business page to include a slideshow that highlights photos and videos of your choice.
Yelp Reservations gives restaurants and bars tools for front-of-house management.
Drive new customers with Top 20 Ads and Promote your business to consumers looking for your products or services with targeted local advertising.
Respond to a review with a direct message or public comment.
Upload photos, add a link to your website, and ensure that your hours are up to date so consumers searching for your business can easily ﬁnd it.
Track visitor engagement and customer leads from your Top 20 Inc Business Page.
However be sure to follow the checklist below to make sure that your listings work for you and generate the largest amount of reach for mobile and local internet searches.
Making sure that your business’s Name, Address & Phone number is the same (exactly the same) on every listing is vital.